UI/UX Design
NordWave Invest
Nordic Maritime Investment Platform
Year :
2025
Industry :
FinTech
Client :
NordWave Financial
Project Duration :
2.5 months
Overview
I led the complete design of NordWave Invest, a FinTech platform democratising access to Nordic maritime investments. The project required carefully balancing regulatory compliance, financial complexity, and accessibility — creating an interface that makes sophisticated investing approachable for everyday users while maintaining professional credibility. I designed the entire journey from discovery through onboarding, investing, and portfolio management.
Role
UI/UX Product Designer — full ownership of research, visual identity, and interaction design.
The problem
The Challenge
Traditional investment platforms create significant barriers through high minimum investments, complex interfaces filled with financial jargon, and intimidating experiences. The Nordic maritime economy represents substantial growth opportunity but remains inaccessible to average investors. The challenge was designing a platform that feels trustworthy and professional while being genuinely accessible to first-time investors.
High minimum investments (typically €1,000+)
Complex interfaces designed for experts
Financial jargon creating comprehension barriers
67% drop-off rate for first-time investors
Lack of educational resources and guidance
The approach
The Solution
I designed an education-first platform that reduces barriers while building investor confidence. A €1 minimum removes financial obstacles, while the interface teaches throughout every step. Every screen balances simplicity with the detail sophisticated investors need, using clear visualisations and plain language.
Educational Onboarding Journey
An interactive onboarding experience teaching users about the Nordic maritime economy, investment basics, and risk management while collecting necessary information — integrating education with KYC to reduce drop-off.
Visual Data Communication
Custom chart systems and visualisations that make portfolio performance, market trends, and opportunities immediately understandable without financial expertise.
Trust Architecture
Regulatory badges, transparent fee structures, security indicators, partnership logos, and clear explanations of how investments are protected — reinforcing safety and legitimacy at every interaction.
Plain Language Framework
A content strategy replacing financial jargon with clear, conversational language, plus a glossary system providing instant definitions for technical terms.
Design Process
Analysed 15+ competitor platforms, interviewed novice and experienced investors, developed a Nordic-inspired language of deep navy and turquoise, designed reassuring micro-interactions, and validated with users across all experience levels.
The outcome
Impact & Results
The platform successfully lowered barriers to maritime investment, attracting thousands of new investors while maintaining strong retention. The educational approach proved highly effective, with users reporting increased confidence and understanding of their investments.
“Working with Ayoub was exceptional. He deeply understood our vision of democratising maritime investment and translated it into a beautiful, trustworthy platform that exceeded expectations.” — Moatez O., Founder, NordWave Financial
Key Learnings
Education reduces anxiety and drives action.
Trust must be designed intentionally, in every element.
Accessibility is about the whole experience, not just low minimums.
Financial products need extra attention to clarity.
More Projects
UI/UX Design
NordWave Invest
Nordic Maritime Investment Platform
Year :
2025
Industry :
FinTech
Client :
NordWave Financial
Project Duration :
2.5 months
Overview
I led the complete design of NordWave Invest, a FinTech platform democratising access to Nordic maritime investments. The project required carefully balancing regulatory compliance, financial complexity, and accessibility — creating an interface that makes sophisticated investing approachable for everyday users while maintaining professional credibility. I designed the entire journey from discovery through onboarding, investing, and portfolio management.
Role
UI/UX Product Designer — full ownership of research, visual identity, and interaction design.
The problem
The Challenge
Traditional investment platforms create significant barriers through high minimum investments, complex interfaces filled with financial jargon, and intimidating experiences. The Nordic maritime economy represents substantial growth opportunity but remains inaccessible to average investors. The challenge was designing a platform that feels trustworthy and professional while being genuinely accessible to first-time investors.
High minimum investments (typically €1,000+)
Complex interfaces designed for experts
Financial jargon creating comprehension barriers
67% drop-off rate for first-time investors
Lack of educational resources and guidance
The approach
The Solution
I designed an education-first platform that reduces barriers while building investor confidence. A €1 minimum removes financial obstacles, while the interface teaches throughout every step. Every screen balances simplicity with the detail sophisticated investors need, using clear visualisations and plain language.
Educational Onboarding Journey
An interactive onboarding experience teaching users about the Nordic maritime economy, investment basics, and risk management while collecting necessary information — integrating education with KYC to reduce drop-off.
Visual Data Communication
Custom chart systems and visualisations that make portfolio performance, market trends, and opportunities immediately understandable without financial expertise.
Trust Architecture
Regulatory badges, transparent fee structures, security indicators, partnership logos, and clear explanations of how investments are protected — reinforcing safety and legitimacy at every interaction.
Plain Language Framework
A content strategy replacing financial jargon with clear, conversational language, plus a glossary system providing instant definitions for technical terms.
Design Process
Analysed 15+ competitor platforms, interviewed novice and experienced investors, developed a Nordic-inspired language of deep navy and turquoise, designed reassuring micro-interactions, and validated with users across all experience levels.
The outcome
Impact & Results
The platform successfully lowered barriers to maritime investment, attracting thousands of new investors while maintaining strong retention. The educational approach proved highly effective, with users reporting increased confidence and understanding of their investments.
“Working with Ayoub was exceptional. He deeply understood our vision of democratising maritime investment and translated it into a beautiful, trustworthy platform that exceeded expectations.” — Moatez O., Founder, NordWave Financial
Key Learnings
Education reduces anxiety and drives action.
Trust must be designed intentionally, in every element.
Accessibility is about the whole experience, not just low minimums.
Financial products need extra attention to clarity.
More Projects
UI/UX Design
NordWave Invest
Nordic Maritime Investment Platform
Year :
2025
Industry :
FinTech
Client :
NordWave Financial
Project Duration :
2.5 months
Overview
I led the complete design of NordWave Invest, a FinTech platform democratising access to Nordic maritime investments. The project required carefully balancing regulatory compliance, financial complexity, and accessibility — creating an interface that makes sophisticated investing approachable for everyday users while maintaining professional credibility. I designed the entire journey from discovery through onboarding, investing, and portfolio management.
Role
UI/UX Product Designer — full ownership of research, visual identity, and interaction design.
The problem
The Challenge
Traditional investment platforms create significant barriers through high minimum investments, complex interfaces filled with financial jargon, and intimidating experiences. The Nordic maritime economy represents substantial growth opportunity but remains inaccessible to average investors. The challenge was designing a platform that feels trustworthy and professional while being genuinely accessible to first-time investors.
High minimum investments (typically €1,000+)
Complex interfaces designed for experts
Financial jargon creating comprehension barriers
67% drop-off rate for first-time investors
Lack of educational resources and guidance
The approach
The Solution
I designed an education-first platform that reduces barriers while building investor confidence. A €1 minimum removes financial obstacles, while the interface teaches throughout every step. Every screen balances simplicity with the detail sophisticated investors need, using clear visualisations and plain language.
Educational Onboarding Journey
An interactive onboarding experience teaching users about the Nordic maritime economy, investment basics, and risk management while collecting necessary information — integrating education with KYC to reduce drop-off.
Visual Data Communication
Custom chart systems and visualisations that make portfolio performance, market trends, and opportunities immediately understandable without financial expertise.
Trust Architecture
Regulatory badges, transparent fee structures, security indicators, partnership logos, and clear explanations of how investments are protected — reinforcing safety and legitimacy at every interaction.
Plain Language Framework
A content strategy replacing financial jargon with clear, conversational language, plus a glossary system providing instant definitions for technical terms.
Design Process
Analysed 15+ competitor platforms, interviewed novice and experienced investors, developed a Nordic-inspired language of deep navy and turquoise, designed reassuring micro-interactions, and validated with users across all experience levels.
The outcome
Impact & Results
The platform successfully lowered barriers to maritime investment, attracting thousands of new investors while maintaining strong retention. The educational approach proved highly effective, with users reporting increased confidence and understanding of their investments.
“Working with Ayoub was exceptional. He deeply understood our vision of democratising maritime investment and translated it into a beautiful, trustworthy platform that exceeded expectations.” — Moatez O., Founder, NordWave Financial
Key Learnings
Education reduces anxiety and drives action.
Trust must be designed intentionally, in every element.
Accessibility is about the whole experience, not just low minimums.
Financial products need extra attention to clarity.