Product Design
OPALO’LABS
AI-Powered Video Advertising Platform
Year :
2025
Industry :
AI Video Advertising
Client :
OPALO'Labs
Project Duration :
3 months
Overview
As Lead UI/UX Designer, I spearheaded the complete design system and user experience for OPALO’labs, an AI-powered platform revolutionising video advertising. I led user research, created the design system, and designed every user touchpoint from onboarding to video generation. The platform empowers creators without technical expertise to produce professional-grade video advertisements in minutes instead of weeks.
Role
UI/UX Product Designer — end-to-end ownership across research, design system, and interface design.
The problem
The Challenge
Professional video advertising traditionally requires significant resources: production teams, expensive equipment, technical expertise, and weeks of production time. Small businesses and independent creators are effectively locked out of creating high-quality video ads. The challenge was to design a platform that democratises access to professional video advertising while maintaining quality standards that compete with traditional production.
High production costs ($5,000+ per video)
Time-consuming process (2–4 weeks per video)
Requires technical expertise in video editing
Limited accessibility for small businesses
Difficulty maintaining brand consistency
The approach
The Solution
I designed a streamlined, three-step interface that guides users from product upload to finished video in under five minutes. The design philosophy centred on progressive disclosure — keeping the initial experience dead simple while making advanced features discoverable for power users.
Progressive Disclosure Architecture
A layered interface presenting only essential controls by default. Timeline editing, voice customisation, and brand guidelines live in clearly labelled expansion panels, preventing cognitive overload for beginners while empowering experts.
Real-Time Preview System
A live preview showing changes instantly as users adjust parameters. This immediate feedback loop reduces anxiety, accelerates learning, and lets users experiment freely knowing any change is reversible.
AI Transparency Framework
Clear visual feedback showing exactly what the AI is doing at each processing stage. Progress indicators, tooltips, and “why this choice” explanations make the AI understandable rather than mysterious.
Smart Defaults System
An intelligent defaults system analysing product type, brand guidelines, and target audience to pre-populate optimal settings — professional results with zero configuration, fully customisable if desired.
Design Process
25+ in-depth interviews with creators, marketing teams, and agencies; comprehensive user flows and journey maps; a design system spanning 40+ screens designed to WCAG 2.1 AA; and five rounds of usability testing with 35 participants that improved task completion by 40%.
The outcome
Impact & Results
The platform successfully democratised professional video advertising, dramatically reducing both time and cost barriers while maintaining professional quality. User feedback has been overwhelmingly positive, with a 94% satisfaction rate and strong engagement metrics indicating product-market fit.
“Ayoub’s design work completely transformed our platform. His deep understanding of user needs combined with his attention to detail resulted in a product that users love. The 94% satisfaction rate speaks for itself.” — Sarah C., Product Manager, OPALO Technologies
Key Learnings
Progressive disclosure is essential when designing for diverse expertise levels.
Transparency in AI processes builds trust and accelerates adoption.
Immediate visual feedback reduces cognitive load and anxiety.
Smart defaults dramatically improve first-run experiences.
More Projects
Product Design
OPALO’LABS
AI-Powered Video Advertising Platform
Year :
2025
Industry :
AI Video Advertising
Client :
OPALO'Labs
Project Duration :
3 months
Overview
As Lead UI/UX Designer, I spearheaded the complete design system and user experience for OPALO’labs, an AI-powered platform revolutionising video advertising. I led user research, created the design system, and designed every user touchpoint from onboarding to video generation. The platform empowers creators without technical expertise to produce professional-grade video advertisements in minutes instead of weeks.
Role
UI/UX Product Designer — end-to-end ownership across research, design system, and interface design.
The problem
The Challenge
Professional video advertising traditionally requires significant resources: production teams, expensive equipment, technical expertise, and weeks of production time. Small businesses and independent creators are effectively locked out of creating high-quality video ads. The challenge was to design a platform that democratises access to professional video advertising while maintaining quality standards that compete with traditional production.
High production costs ($5,000+ per video)
Time-consuming process (2–4 weeks per video)
Requires technical expertise in video editing
Limited accessibility for small businesses
Difficulty maintaining brand consistency
The approach
The Solution
I designed a streamlined, three-step interface that guides users from product upload to finished video in under five minutes. The design philosophy centred on progressive disclosure — keeping the initial experience dead simple while making advanced features discoverable for power users.
Progressive Disclosure Architecture
A layered interface presenting only essential controls by default. Timeline editing, voice customisation, and brand guidelines live in clearly labelled expansion panels, preventing cognitive overload for beginners while empowering experts.
Real-Time Preview System
A live preview showing changes instantly as users adjust parameters. This immediate feedback loop reduces anxiety, accelerates learning, and lets users experiment freely knowing any change is reversible.
AI Transparency Framework
Clear visual feedback showing exactly what the AI is doing at each processing stage. Progress indicators, tooltips, and “why this choice” explanations make the AI understandable rather than mysterious.
Smart Defaults System
An intelligent defaults system analysing product type, brand guidelines, and target audience to pre-populate optimal settings — professional results with zero configuration, fully customisable if desired.
Design Process
25+ in-depth interviews with creators, marketing teams, and agencies; comprehensive user flows and journey maps; a design system spanning 40+ screens designed to WCAG 2.1 AA; and five rounds of usability testing with 35 participants that improved task completion by 40%.
The outcome
Impact & Results
The platform successfully democratised professional video advertising, dramatically reducing both time and cost barriers while maintaining professional quality. User feedback has been overwhelmingly positive, with a 94% satisfaction rate and strong engagement metrics indicating product-market fit.
“Ayoub’s design work completely transformed our platform. His deep understanding of user needs combined with his attention to detail resulted in a product that users love. The 94% satisfaction rate speaks for itself.” — Sarah C., Product Manager, OPALO Technologies
Key Learnings
Progressive disclosure is essential when designing for diverse expertise levels.
Transparency in AI processes builds trust and accelerates adoption.
Immediate visual feedback reduces cognitive load and anxiety.
Smart defaults dramatically improve first-run experiences.
More Projects
Product Design
OPALO’LABS
AI-Powered Video Advertising Platform
Year :
2025
Industry :
AI Video Advertising
Client :
OPALO'Labs
Project Duration :
3 months
Overview
As Lead UI/UX Designer, I spearheaded the complete design system and user experience for OPALO’labs, an AI-powered platform revolutionising video advertising. I led user research, created the design system, and designed every user touchpoint from onboarding to video generation. The platform empowers creators without technical expertise to produce professional-grade video advertisements in minutes instead of weeks.
Role
UI/UX Product Designer — end-to-end ownership across research, design system, and interface design.
The problem
The Challenge
Professional video advertising traditionally requires significant resources: production teams, expensive equipment, technical expertise, and weeks of production time. Small businesses and independent creators are effectively locked out of creating high-quality video ads. The challenge was to design a platform that democratises access to professional video advertising while maintaining quality standards that compete with traditional production.
High production costs ($5,000+ per video)
Time-consuming process (2–4 weeks per video)
Requires technical expertise in video editing
Limited accessibility for small businesses
Difficulty maintaining brand consistency
The approach
The Solution
I designed a streamlined, three-step interface that guides users from product upload to finished video in under five minutes. The design philosophy centred on progressive disclosure — keeping the initial experience dead simple while making advanced features discoverable for power users.
Progressive Disclosure Architecture
A layered interface presenting only essential controls by default. Timeline editing, voice customisation, and brand guidelines live in clearly labelled expansion panels, preventing cognitive overload for beginners while empowering experts.
Real-Time Preview System
A live preview showing changes instantly as users adjust parameters. This immediate feedback loop reduces anxiety, accelerates learning, and lets users experiment freely knowing any change is reversible.
AI Transparency Framework
Clear visual feedback showing exactly what the AI is doing at each processing stage. Progress indicators, tooltips, and “why this choice” explanations make the AI understandable rather than mysterious.
Smart Defaults System
An intelligent defaults system analysing product type, brand guidelines, and target audience to pre-populate optimal settings — professional results with zero configuration, fully customisable if desired.
Design Process
25+ in-depth interviews with creators, marketing teams, and agencies; comprehensive user flows and journey maps; a design system spanning 40+ screens designed to WCAG 2.1 AA; and five rounds of usability testing with 35 participants that improved task completion by 40%.
The outcome
Impact & Results
The platform successfully democratised professional video advertising, dramatically reducing both time and cost barriers while maintaining professional quality. User feedback has been overwhelmingly positive, with a 94% satisfaction rate and strong engagement metrics indicating product-market fit.
“Ayoub’s design work completely transformed our platform. His deep understanding of user needs combined with his attention to detail resulted in a product that users love. The 94% satisfaction rate speaks for itself.” — Sarah C., Product Manager, OPALO Technologies
Key Learnings
Progressive disclosure is essential when designing for diverse expertise levels.
Transparency in AI processes builds trust and accelerates adoption.
Immediate visual feedback reduces cognitive load and anxiety.
Smart defaults dramatically improve first-run experiences.